Information on the ‘4 Ps’:

• The Marketing Mix and the 4 Ps

Shops for ‘Research Marketing Mix’:

• www.hm.com/nl/

• www.zara.com/webapp/wcs/stores/servlet/home/nl/nl

• www.schoenenreus.nl/

• www.dolcis.nl

• www.douglas.nl/douglas

• www.iciparisxl.nl/

• www.xenos.nl/

• www.blokker.nl/

• www.etos.nl

• www.kruidvat.nl

• www.ikea.com/nl/nl

• www.leenbakker.nl

• http://www.bartsmit.com/

• www.toysxl.nl

• www.ah.nl

• http://www.plus.nl/

• www.vd.nl

• www.hema.nl

• http://www.mediamarkt.nl/

• http://www.bcc.nl/

Articles on scent and lighting as marketing tools:

• Why Scent Marketing Has Become an Important Tool in Modern Business

• Bright, clean rooms promote good behaviour

• Darkness Spurs Dishonesty

• Lighting as a marketing tool

Examples on commercials (professional and students):

Questionnaires:

• Questionnaire ‘Research Marketing Mix’

• Questionnaire ‘Scent & Lighting’