Step 2: The '4 Ps'
B.) You have learned about how Sarah and Jill decided on the types of locations, marketing ideas and types of stores. They also talked about how to approach customers. All these points have something to do with a marketing strategy, also known as ‘The Marketing Mix’.
Read the following article and answer the following questions, as you will be using the ‘4 Ps’ to structure your own store.
The Marketing Mix and the 4 Ps
Write down what the ‘4 Ps’ are and give a short explanation of what the ‘4 Ps’ are used for.
Who came up with the Marketing Mix – the ‘4 Ps’?
There is another marketing mix by Lauterborn. What is his marketing mix called and why did he come up with that?
Go back to the Process page or go to Step 3
