Step 5: Discussion and Design

E.) Finally, you have come to the final point. All the information you have gathered from your research is now coming together.

Discuss with your group the following points for creating your shop:

• • Type of branch (see the choices in the chart “Branches” below)

  • Name of shop

  • Product (what, why, target group, etc.)

  • Price (what price, what about competitors?, etc.)

  • Place (where, why, etc.)

  • Promotion (how, why, etc. + flyer/poster see list below)

    • See “Resources” to find out how other students did their promotion

  • Scent & Lighting (what, why, etc.)

  • Opening hours (what, why, etc.)

Next to the designing part on paper, you also have to show your shop during your presentation:

• • Make a drawing, map or maquette of your own shop. You can use digital media, newspaper cuttings, cardboard, coloured pencils, etc. Use your imagination!

  • The ‘Promotion’ from the list above has to be in a form of a flyer or a poster AND a promotion clip.

  • Choose where and how your promotion clip will look like; are you going to promote the shop or an article?

  • Record the clip with your smartphone or a camera and show this in your presentation.

Chart Branches