After you have received a sufficient mark for your webquest, you will have learned:

• • the advantage and disadvantage of an online shop and a traditional shop (one that people can physically visit);

  • tips on keeping a conversation going with a customer as a marketing strategy;

  • what kind of research is important before you start your own shop;

  • that every shop applies its own ‘4 Ps’ strategy;

  • what the ‘4 Ps’ are and why they are used;

  • what the effects of scents and lightings are on customer behaviour; what scent and lighting you want to use for your own shop;

  • what it takes to create your own shop using all the information from your research;

  • how to prepare a presentation;

  • to improve your English in writing and speaking;

  • how to promote your articles that you want to sell